Essay · September 2026 · 8 min
Building for the system around the software
Why product decisions need to account for operations, adoption and the workflows that make technology valuable.
Discuss this with our team ↗Stories & insights
Notes on technology, capability and work that lasts.
Practical perspectives from our work across delivery, workforce capability, venture building and international growth. Written by the people doing the work.
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Field notes from the group.
EssayField reportEngineeringStudio note
Field report · August 2026 · 12 min
Operating equity, in practice
How we structure studio ventures: cap tables, founder allocations, corporate partner stakes and the carve-outs that keep incentives aligned.
Discuss this with our team ↗Essay · July 2026 · 7 min
Capability is part of the architecture
The people who operate a system are as important as the infrastructure beneath it. What that means for how we scope work.
Discuss this with our team ↗Engineering · June 2026 · 14 min
Eval-driven AI delivery
A framework for taking retrieval, agents and automation into production with measurable quality and clear ownership.
Discuss this with our team ↗Field report · May 2026 · 9 min
International growth needs local truth
Expansion plans get stronger when commercial strategy meets an honest understanding of market context, especially between the UK and Africa.
Discuss this with our team ↗Studio note · April 2026 · 6 min
How we choose what to build
The filters we apply before committing studio capital and a founding team to a new venture.
Discuss this with our team ↗02 / Series
What we write about.
Essays
Longer arguments about how technology, people and operating models fit together.
Field reports
What we actually did on an engagement or in a venture, and what happened next.
Engineering
Frameworks and notes from production work in AI, cloud, security and software.
Studio notes
How we choose, structure and build ventures with founders and partners.
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